Description: Magazine and standalone mailing for industry association promotion of extended tour of educational seminars.
Creative Brief: Promote first-ever tour of existing educational meeting from one local event to more than one dozen local events in cities throughout the U.S. Canada, New Zealand and Australia. More cities to come. Designed in classic, “Dan Kennedy” style of direct response marketing.
Credits: Jackie Wells Smith, Copywriting; Gary Smith, Art DIrection and Production.



