New Archives

NAPMA Extreme Success Academy World Tour 16-page Promo Insert


Description: Magazine and standalone mailing for industry association promotion of extended tour of educational seminars.
Creative Brief: Promote first-ever tour of existing educational meeting from one local event to more than one dozen local events in cities throughout the U.S. Canada, New Zealand and Australia. More cities to come. Designed in classic, “Dan Kennedy” style of direct response marketing.
Credits: Jackie Wells Smith, Copywriting; Gary Smith, Art DIrection and Production.

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Description: Promotional ad for live event sponsored by association.

Brief. Concept mirrors original theme of “back to school” for training and education in running a successful martial arts school.

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Description: Ad promoting live event sponsored by association in multiple cities around the world. Will appear in house magazine and other martial arts publications. Ad was designed so copy fits into the live page area of other pubs, with bleed to accommodate the larger page size of NAPMA publication, thus saving production costs in not having to re-size the ad art.

Brief: “Rock and Roll Worth Tour” theme to connote the excitement of a “live” event.

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NAPMA New Member Website Announcement Flyer

Description: Flyer to be inserted into monthly member packages announcing the launch of a newly-redesigned member website.

Brief: Show images of sections of the new site with callouts to emphasize new features.

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Sandy Springs Tourism Economic Development Advertisement

Description: Joint ad for Sandy Springs Tourism & Hospitality and the City of Sandy Springs to promote their positive approach to business.

Creative Brief: Show diversity in the working population, with photos of Fortune 1000 companies headquartered within the city limits. Includes logos for both organizations and locator map.

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